Field notes · August 15, 2026 · 1 min read
The Service-Led AI manifesto
The Conflict of Interest
SaaS companies are incentivized to sell you more seats, whether you use the software or not. Traditional consultancies are incentivized to bill you for more hours, whether the problem is solved or not.
The Voco Alignment
We don't sell seats, and we don't sell generic hours. We find an expensive workflow, build an AI system to fix it, and prove the outcome. You pay for the result. This aligns our incentives directly with your operational efficiency.