Field notes · August 6, 2026 · 1 min read
The hidden cost of generic CRM implementations
The Database First Approach
Every time you buy a generic CRM, you are buying someone else's opinion on how your data should be structured. To make it work, your operational team has to change their workflow to feed the beast. This leads to shadow IT and endless spreadsheets.
Service-Led AI
Instead of buying a database and hoping your team adapts, we start by mapping the exact workflow your team uses today. We build a Minimum Evolvable Product (MEP) that wraps around their existing process. The software adapts to the human, not the other way around.